Veikkaus, Finland’s exclusive gambling operator, announces a series of changes to the company’s structure as the Finnish gambling market is getting ready for the transition to a multi-license gambling system scheduled to launch on 1 January 2026. As Helsinki Times reports, the transition outlined in the Finnish Government Program offers additional opportunities to the company but also poses certain challenges.
Gambling System Changes:
Heli Lallukka, Veikkaus’ Executive Vice President of HR, reportedly referred to the system changes as a significant milestone for the operator. Indeed, Veikkaus will have to change its personnel structure to follow the transition requirements, as well as to improve expertise in the major fields of operation. As reported, the company has recently concluded talks and negotiations concerning the roles of 825 employees. These talks were aimed to secure the maintenance of the leading Finnish operator’s position of Veikkaus, as well as the power to compete in the international market.
The restructuring effort is a part of the operator’s strategy to feed significant investments and the external knowledge into its operations to be able to respond to constantly changing market conditions and requirements. The operator seems aware of the necessity to act swiftly and efficiently to adapt to the upcoming gambling environment in the jurisdiction which will feature multiple licensees and a fierce competition. Such a situation requires alignment with the latest technological developments and the capability to maintain and expand the customer base.