Aston Villa have revealed W88 as their new sponsor for the upcoming Premier League season.
The Asian betting company will have their logo displayed across Villa’s new Kappa kits and training wear.
W88 replace 32Red as the club’s principal partner after their agreement with Villa came to an end.
The deal with W88, who specialise in sports betting, live dealer casino, poker, slots and lottery games, is described as ‘record-breaking’ and comes after Villa sealed their return to the top flight.
But whatever happened to the previous companies – and one charity – that adorned the chests of shirts down the years?
Whatever Happened to Villa’s Sponsors?
Davenports (1982 – 1983)
The historic brewery was founded in Birmingham in 1829 but is now based in Smethwick.
In 2016 it announced expansion plans including its first new bars for more than 30 years, in the Jewellery Quarter and Moseley.
Mita Copiers (1983 – 1993)
The photocopier manufacturer was acquired in 2000 by Japanese giant Kyocera after which the Mita name died.
It’s now called Kyocera Document Solutions. Snappy!
Müller (1993 – 1995)
The German manufacturer of yoghurt is still going strong and continues to operate its main UK factory in Market Drayton, north Shropshire.
AST Computer (1995 – 1998)
AST Research Inc. (to give it its official name) was a personal computer manufacturer founded in California by Albert Wong, Safi Qureshey and Thomas Yuen (hence AST).
It was acquired by global giant Samsung in 1997 but it struggled to make a profit so the AST brand ceased to exist in 1999.
LDV Vans (1998 – 2000)
LDV Group was synonymous with Birmingham’s manufacturing heritage due to its main base being in Ward End.
The company shut up shop in 2008 but has been undergoing a rebirth under Chinese group SAIC, the company which also owns another city institution – MG Motor UK.
The old Ward End factory is now a key site in the HS2 high-speed rail project.
NTL (2000 – 2002)
The telecoms company provided internet, telephone and television services.
It merged with Telewest and then later parts of the Virgin group before being rebranded Virgin Media.
Rover (2002 – 2004)
Like LDV, Rover was synonymous with Birmingham but it went bust in 2005, the year after the shirt deal with Villa.
Remnants of the company still exist and operate from its historic base in Longbridge under new ownership and the name MG Motor UK.
Kappa details and new sponsors: What we know so far about Villa’s kit – READ
DWS Investments (2004 – 2006)
DWS Investments UK was the domestic arm of German banking group Deutsche Bank.
It was bought out by Aberdeen Asset Management which prompted Deutsche Bank not to renew its sponsorship deal after a two-season partnership.
32Red (2006 – 2008)
Like DWS, 32 Red sponsored the shirt for just two seasons.
The online casino company is still in business today and has also sponsored Swansea City and Leeds United. They have returned to sponsor Villa for 2018-19.
Acorns (2008 – 2010)
The name of the Birmingham children’s hospice charity featured on the Villa shirt for two seasons.
It was considered a historic partnership when announced in 2008 as the club forewent a commercial deal to give unprecedented global publicity to the charity.
Acorns still runs hospices today in Selly Oak, Walsall and Worcester and continues to enjoy a relationship with the club.
FxPro (2010 – 2011)
Foreign exchange broker FxPro initially signed a three-year deal in 2010 with both Villa and Fulham as it strived to lure in new clients in the UK’s two largest cities.
The Villa deal lasted just a season though but FxPro continues to trade from offices in London and Cyprus.
Genting Casinos (2011 – 2013)
Genting’s inroads into the Birmingham region have not been subtle.
Since its two-year association with Villa ended in 2013, it has opened Resorts World at the NEC, taken on naming rights of the NEC Arena and shipped back office staff from its base in Liverpool to Birmingham after deciding to close its casino at Star City.
Dafabet (2013 – 2015)
Like 32Red, Dafabet is an online casino and is known for its sponsorship of snooker’s Masters tournament in London and other deals with football teams including Blackburn Rovers, Sunderland and Celtic.
QuickBooks (2015 – 2017)
The online accountancy software firms seems to have a soft spot for the West Midlands, having sponsored both Villa and West Bromwich Albion.
It is still operating today from a head office in London.
“We’d like to thank them for sticking with us, they have been critical in supporting us – and they will always be a good friend of the club.” said a Villa spokesman.
Unibet (2017 – 18)
The betting firm got the gig to sponsor Villa during their second season in the Championship and even when the principal sponsorship deal ended they remained involved as official betting partner and as the sponsor of the club’s official training wear.
32Red were back adorning the club’s shirts for the 2018-19 play-off winning season. The online casino, sports, poker and bingo operator was established in 2002.
Their brands include 32Red.com online casino, Roxy Palace, 32Red Sport, 32Red Bingo and 32Red Poker.
Like Unibet, 32Red falls under the umbrella of the Kindred Group.